This is one of the options for the new identity for Payne Jones Public Relations, a new start up company in Greenville, SC.  The challenge was to create a visual logo for a client who primarily deals with written text.  So, I decided to make use of the font itself to create an interesting visual identity for her firm.   Make sure you check out the website also designed by [LIFT]architects at http://www.paynejonespr.com.